The notion and awareness of being consistent in your marketing and advertising is not something you see talked about much on the net. We do not understand why this theme does not get more awareness because it is certainly deserving of it. One particular thing is positive, if you typically are not consistent with the strategy you conduct your marketing, then your business will be affected for it. Underlying the reasons to take notice to this relates to the way humans observe their world and then interact to it. Humans have a peculiar way of reacting to the unfamiliar and things that happen that are out of place in some manner. The end effect is we have a tendency to want to refrain from seeing it, and that implies walking away from your website, blog and business.
Let’s look at an example involving the very common squeeze page scenario so many of us are familiar with. Frequently a business will drive targeted traffic to a squeeze page to capture contact information. Depending on personal inclination, the marketer may put the fresh optin on a web page or other site. The entrepreneur behind it has the option to reveal a site or hold out until later. This is the typical situation whereby consistency is extremely important as we will discuss about next.
The overall, typically unfamiliar, feeling encountered by the prospect will be impacted by the style and overall color scheme of the squeeze page and the next site that is viewed. If the difference is enough, then that is definitely inconsistency and will generate an uneasy influence on the viewer. As you may currently guessed, if you design the squeeze page so it is more congruent with the second site, then that uneasy feeling will not happen.
However the above illustration is relevant to other areas affecting affiliate marketing. We are speaking about the usage of review sites and offering links to different merchant sales letters. Obviously you cannot cater to all the diverse vendor sales page designs. What is attainable, and useful, is to develop a site so it does offer a smooth transition to the sites you are linking to. What you must strive to do is avoid a design that is highly strange and serves to offer a glaring contrast to any other site. We recognize there will be some interpretation concerned in this situation. So the best tactic is to at least try to reduce the contrast as much as possible.
This very identical principle is applicable to all you do in your small business specifically in your written communications and marketing messages. Generally speaking, most people are constant and regular in the approach they talk to people. However as it applies to email marketing, it looks to be much more common for some marketers to deviate in a large manner from what they normally promote in their emails. This happens to some degree, but it is not anything we might call unrestrained or a widespread problem. But yet, we do see it at least a couple of times a week, and so that only indicates there is a lack of understanding of the need to possess consistency in all of our marketing funnels.
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